Digital Marketing for Clothing Shops (9 Tips)
Do you want to do Digital Marketing for Clothing Shops or Fashion Brands? Then you are at the right place. I joined as Marketing Head of a Clothing Shop. The Shop owners want to build their brand in India and increase their customers, sales and revenue.
So, this article is not the Content you grasp online written by ChatGPT or copied by others. Instead this Content is the experience of what I am doing with my client and implementing it to their Clothing business and getting results.
1. Mobile-Friendly Dynamic Website:
The First thing you need to have is a mobile-friendly website for your business. Many Business owners either don’t have their business website or it is not mobile-friendly, or the website is not dynamic.
Yes, you have to update your website regularly with the content as well as Media (like Photos and Videos)
Your Clothing Business website is Your Online Store, and you own it. Unlike Social media, where you are dependent on the policies of Facebook, Instagram, Pinterest etc.
So build your Own Clothing Brand Website.
Here is the best Web Hosting for your Website. You can Contact me for details and guidance.
2. High-Quality Photos and Videos
The next important thing is to have High-Quality Photos and Videos of products.
No one can differ from me on this, because while marketing Online your products you need to have good-quality Photos of your products as well as Videos.
As your prospect will see and buy your product. You should invest your money in purchasing Good Quality Camera or Phone.
Here are some of the good quality cameras for taking pictures. Read the reviews and purchase the camera which fits your budget.
You can also have a High-resolution Smart Phone for taking Photographs and Videos of Your Products.
Remember Your Photos and Videos will attract customers to purchase your products. So, Spending money on High-Quality cameras or Mobile Phones is not an expense but it is an investment.
3. WhatsApp Business Account:
The next important step is having WhatsApp Business Account.
WhatsApp Business App you can download from Play Store.
Everyone knows that nowadays people are more active on WhatsApp compared to other Apps.
So, WhatsApp Business Account will help you connect with people directly. And you will have their phone number too.
The other benefits of a WhatsApp Business Account are
- You can have your Products Catalogue. By this, you can add your products to your WhatsApp Profile
- You can advertise directly from WhatsApp and the customers will contact you over WhatsApp
- You can integrate your Facebook and Instagram Account with WhatsApp
- You can have quick replies when you are outside and somebody contacts you.
So, by having a WhatsApp business account you will have many benefits when compared to a normal WhatsApp account.
Personally, I advertise my client’s products through WhatsApp and get high conversion results.
So, you should have WhatsApp Business Account for your Business.
4. Instagram Account
You should have an active Instagram business account. You may have questions that why I keep Instagram and Facebook accounts separately. I can keep both of them at one point.
The answer is, fashion and clothing brands need visuals to attract their customers. And when compared to other social media Instagram has visual customers. Many online fashion brands and Clothing businesses have Instagram followers of millions and billions. And they are earning from their Instagram followers.
So, you should have Instagram Account and post Photos, Videos, and Reels regularly on your Instagram Account.
5. Facebook Page:
After Instagram Account You should have your business’s Facebook Page for doing Digital Marketing for Clothing Shop.
Facebook Page is mandatory for Facebook Ads. And compare to Instagram Facebook also has its own followers.
You can integrate your Facebook Page with your Instagram Account and WhatsApp Business Account.
After integrating your Facebook Page and Instagram Account you can share simultaneously on both the social media channels.
6. YouTube Channel:
The next important step is to create your own youtube Channel and share videos regularly.
Both Instagram Posts/reels and youtube videos have a great impact on sales in the Clothing market.
There are many clothing businesses especially ladies’ businesses that have either youtube subscribers or Instagram followers and earn huge profits through sales monthly.
Many ladies’ clothing businesses have more than 60K subscribers on Youtube.
So, Youtube is one of the assets for your Digital Marketing.
Both in Instagram marketing and Youtube, your content and your offers play a significant role. So, you should keep an eye on your competitors and see what they are doing. Then according to your consumer needs, implement the required steps.
7. Collaborate With Influencers
Influencer marketing is one of the important aspects when it comes to the digital marketing of clothing shops.
People tend to wear what their Influencer is wearing. In clothing brands, there are two types of influencer marketing.
One type is you have to give your products to the influencer, and they wear it and post on Instagram stories. And link to your profile. Their followers will contact you and purchase that product.
The other type of influencer marketing (rather we can say it is video marketing) is, the person with huge followers will take some money and post your video on their channel with good quality of video. And you will put competitive prices or Offers for their customer.
Then by seeing the video on their youtube channel. Their subscribers will contact you and purchase the products from you.
Note: Beware! Nowadays many people will contact you as an influencer, but do the market research and then only choose an influencer to collaborate with.
8. Facebook Ads and Google Ads:
The next important step in Digital Marketing for Clothing Shops is paid ads.
Paid ads will give you result instantly. You may see “sponsored” posts both on Instagram and Facebook. Every 3rd post or story you see will have sponsored written on it.
Facebook ads are more powerful in the Clothing business, as you can advertise it on Instagram too. Many Women are present on Instagram and after seeing the Clothing ad on Instagram, they will purchase it or become your lead.
I have run the lead ads on Facebook (Instagram) and see a huge WhatsApp response for enquiries and purchases.
So, set your Facebook Ad budget and run Facebook Ads continuously. Want to read more about Facebook Ads
The other important Ads network is Google Ads. Google ads are inbound marketing. The person who is willing to purchase something will search for it on Google. If you run Google Ads, then you have a good chance to convert your prospects into your customer.
So, if your clothing business’s customers are searching on Google(and they will) then set a budget for Google Ads too.
You have to play a long-term game in both Facebook Ads and Google Ads. Just try and change your ads, to see the results.
9. Search Engine Optimization:
Last but not least is Optimizing your website for Search Engines i.e., doing SEO. SEO gives you long-term results. While doing SEO you need not pay the Search Engines amount to show the result on their SERP.
And the results which are not ads will have a CTR more when compare to PPC results. You won’t see SEO results instantly but you need to optimize your website for getting Free traffic from Google.
I hope this article helps you in understanding how to do Digital Marketing for Clothing Stores and brands. Do like and Share if you love this.
One of the important things is that you should have a quality product. If the product quality is not good then your all marketing efforts will go in vain.