Do you know in Google Analytics, conversions have been renamed as Key Events now. This is to distinguish Google Ads Conversion from Google Analytics.

Today, as I typed, suddenly a popup captured my attention, and that is from now onwards, Conversions will be named Key Events in Google Analytics.

As I started to read that popup in detail, I come across these important points

  • Google Analytics Conversions will be Key Events from now onwards
  • This is done to distinguish between Google Ads and Google Analytics conversions
  • You don’t need to panic, it will work like the Conversions before in Google Analytics
  • If you have a Google Ads account which is linked to Google Analytics, Google Ads conversions created from Google Analytics Key Events will be displayed under the Advertising section in Google Analytics

For more information: Learn Conversions and Key Events in Google Analytics

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