Understanding Facebook Ads
Facebook ads are very important for scaling up your business. This is because approximately 3 billion active users are using Facebook. Besides users, 3 million businesses actively advertise their business on Facebook.
So, your potential customer must be hanging out on Facebook.
How many active Facebook users are there in 2022?
According to Statista, there are 2.93 billion monthly active users on Facebook as of the first quarter of 2022.
How many advertisers do Facebook have in 2022?
According to Facebook, Three million businesses actively advertise on it.
So, Facebook is an important platform to advertise your business on Facebook.
How to Advertise on Facebook?
If you are an Entrepreneur or Student, and want to start a Facebook ads campaign, and don’t know how to start a Facebook Ads Campaign. Then don’t panic it is easy as well as complicated to run ads on Facebook.
You can start running Facebook ads just by clicking on Boost Your post. But that is not a preferable way for Facebook Ads.
Facebook ads have more than that to offer in a long run.
Let’s Learn Facebook Ads.
The best way of learning Facebook Ads is by doing. Just start a Facebook ad Campaign and Learn it.
Step by Step Guide for Learning Facebook Ads
Step 1: Log in to Your Facebook account
Step 2: Click on the 9 dots on the top right corner
Step 3: Scroll Down, and Click on Ads Manager
Step 4: Click On Create
Step 5: Select Campaign Objective
Step 6: Click Next
Step 7: Create an Ad set
Step 8: Create an Ad
Step 9: Click on Publish
Now we will dig deep into the topic and understand the Facebook ads in detail.
First, log in to your Facebook account and then click on the 9 dots on the top right of your Desktop.
Scroll down and click on the Ads Manager to create and manage your ads.
Now you are inside your Ads Manager account.
Click on the green colour Create button to Create your Ads Campaign as shown in the image below.
Now you will have a pop-up displaying ‘Choose a Campaign Objective’.
Campaign
There are three types of Ads Campaign objectives you can run on Facebook
1. Awareness
2. Consideration and
3. Conversion
The ‘awareness’ is for your Brand awareness, and it contains 2 types of Ads campaigns
i. Brand Awareness and
ii. Reach
The ‘consideration’ is for specific actions. Facebook shows these types of ads to the audiences who are likely to take the action you have chosen.
In consideration, you will have
i. Traffic
ii. Engagement
iii. App installs
iv. Video views
v. Lead generation
vi. Messages
The ‘Conversion’ is the advanced mode of Facebook ads where you can get conversions and sales. For that, you have to install ‘Facebook Pixel’ on your website and you have to create ‘custom conversions’ too. I will discuss both of them in another post in detail.
In Conversion, you will have
i. Conversions
ii. Catalog sales
iii. Store Traffic.
As you are starting to run Facebook ads, I will suggest you go for ‘Traffic’ ads in ‘Consideration’.
Click continue, here you have to give your ‘Campaign name’, give your campaign a name and all the other options leave as it is, and click on ‘Next’
Ad Set Level
Now you are in the Ad set level.
Your Facebook Ad campaign needs 3 parts to run your ads the way you want.
1. Campaign
2. Ad set
3. Ads
At the Campaign level, you will decide the end goal of your Facebook ad. As we have done, by selecting the objective as Traffic for our ad.
Ads
At the ad set level, You will decide your targeting strategies like targeting, budget and schedule.
At last Ads are creative visuals like images, videos, and carousels that drive the audience to your ads.
You can have in-depth knowledge about these Facebook ad levels here.
Now coming back to our topic.
At ‘ad set’, give the ad set name and choose where you want to drive traffic. In our case, we are driving traffic to our Website.
If you don't have Website then you can create your own website using WordPress
The next important step in the ad set is setting the budget for your ad. Set the daily budget for your Facebook ad. For best results, you should set your daily budget to Rs. 300/- at least.
Now, schedule your ad by setting the start date, and the last date. For best results, run your ad for at least a week for good results.
Now, another important step in the ‘ad set’ is defining your Target audience. If you are targeting the nationwide audience then keep it to India only(or your targeted country).
If you are target audience is in a State or District, then select that district.
You can also select the age range and gender of your audience as per your business.
On the right-hand side, you will see Audience Definition and Estimated daily results for your Facebook ad campaign.
Then click on next, and you will be at the last level i.e., ads.
Here, you have to select your Facebook page and Instagram account to run your ads on your Facebook page and Instagram.
As Instagram is also part of Facebook ads. When we say Facebook ads, it also consists of Instagram ads.
Give your ad a name, and then select a single image or video to upload an image or a video as an Ad.
Scroll down, and upload the image for your ad and write Primary text, Headlines, and Descriptions for your ads.
Note: The Headlines, Primary text, and Description are very important for your Facebook ads. These are the things with images/videos that make your audience click on your ad. So, you should write catchy Headlines, and Primary text with a description for the audience to know about your ad.
Then give the URL of your website where you want to drive traffic, and click on the Publish button.
Yay, you have successfully created your first ad.
Facebook will not automatically run your ad, instead, your ad will be reviewed by Facebook and then within 24 hours, your ad will start running.
You can check your ad performance in Ads Manager only. I will discuss it in other posts.
Till then run your first ad, and see the results. Don’t do anything before running your first Facebook ad.
Hope this article helps you in running your first ever Facebook ad campaign. Subscribe to my blog for more tips on Facebook ads.