Do you want to crack SEO job in India or around the world?
SEO jobs in India
There are more than 7,000 SEO jobs on LinkedIn, and more than 12,000 SEO jobs available on Naurkri.com.
Do you want to crack one of them and earn more?
Importance of SEO?
As we know, SEO stands for Search Engine Optimization, that is it optimizes our website according to the search engine. And Search engines are the mediators between users and webmasters.
If a user wants to know something it will search on a Search Engine, and the Search Engine crawl and indexes the relevant answer to that query on top of other websites.
So optimizing websites according to Search Engines is very important.
If you are reading this article, it means you have basic or intermediary knowledge about SEO. If you don’t know What SEO is then read our detailed article the ultimate secret of SEO for Beginners
Now here is the formula to crack SEO Jobs in India
5 step formula to get an SEO job
- Understand Customers
- Understand the search Engine
- Learn to use the Right tools
- Get Practical Experience
- Prepare for the interview
This 5 step formula I learned in a webinar given by Sanjay Shenoy. Now I will dig deep in the topic with my Experience
1. Understand Your Customers:
Many people think that SEO deals only with Search Engines, and they mainly focus on Search Engines. That’s true SEO deals with Search Engines but Search Engines only are mediators, not customers. Search Engines won’t pay you, rather customers pay you. So, the first and foremost step is to understand your Customer.
It is also called a customer avatar in digital marketing. Knowing your customer is important. If you know your customer then only you can create content according to his/her needs. If you don’t know your customer, then how can you create content.
So, First, know your customers.
- What products they are using?
- What are the pain points?
- What issue they are facing?
- What do they want?
- What is their budget? Etc
2. Understand the Search Engine:
Now, after understanding the customer, the second step is to understand the Search Engine. Search Engines are nothing but the updation of Yellow pages. Or Search Engines work as a librarian.
What does a Search Engine do?
Search Engines work like librarians. A librarian first purchases the books for his library, then He/she organizes books according to the topics, and whenever anyone wants the book he/she guides them to that book.
Likewise, Search Engines crawl the content over the internet, then organizes the content in their servers, and when someone searches the queries, it guides to the most relevant content.
This work done by Search Engines is referred to as Crawling, Indexing and ranking.
What is Crawling?
Crawling is the process in which search engines send out robots to find new and updated content.
What is Indexing?
Indexing is the process in which search engines organize the content before the search to deliver super-fast relevant results to the users.
What is ranking?
The ranking is the website position on the Search Engine Result Page (SERP)
So, in the second step, you have to understand how the search engine works. This topic is also covered in our SEO Guide to Beginners.
3. Learn to use the Right tools
The third and important step is learning the right tools for keyword research.
Keyword research is the process of finding the search terms users use to find or solve their queries on Search Engines and analyzing those keywords. The topic of keyword research is covered in detail in English and Hindi in the video tutorial. Find it below.
For keyword research, you need to know some basic tools in the beginning. This will be done by Google Results also, Google Keyword Planner, ahrefs keyword generator, SEMrush, Ubersuggest by Neil Patel etc.
But important is practical knowledge. You should practice it. Ahref keyword generator tutorial is below
4. Get Practical Experience:
The most important thing is getting practical experience. Complete knowledge of everything inside your pocket. But clients and companies want practical knowledge.
How to Get Practical experience in SEO?
Hopefully, you don’t need to run here and there for SEO Practical knowledge. Just you have to implement the learnings on your own website.
Purchase Hosting and Domain
Just purchase hosting for your website. I suggest Hostinger as it is cheap and best for WordPress websites. It costs only Rs. 149 per month (while writing this article). And support by the Hostinger team is awesome.
Then install WordPress in it. Here is the complete tutorial about how to install WordPress in Hostinger. And you will find the complete guide of WordPress for Beginners.
After setting up WordPress Theme, WordPress Plugins. Start writing a post in WordPress. But Before writing doesn’t forget the above 3 steps i.e., Understanding Your Customer, Understanding Search Engine and doing keyword research and writing an SEO-Friendly Content using one of the SEO Plugins of WordPress like AIO SEO, Yoast, or RankMath.
These SEO plugins help you in on-page SEO, and you can optimize your post according to Good SEO.
You should also integrate your website with Google Search Console, and Google Analytics. Both of them are strong tools for Search Engine Optimization.
Write lengthy articles and try to answer the problem of Your customer, then you will be ranked on Google.
By using Google Search Console, You can index Your website on Google as well as you will see the performance of your website and its position on Google.
Then What are you waiting for?
5. Prepare for the SEO interview
Last but not least, before attending the interview you should prepare for your interview. Like, you prepare for exams in your schools, and colleges likewise you have to prepare for your SEO Job interviews.
Read: SEO Interview Questions and Answers
There is plenty of interview material available online for SEO interviews. You can practice the top 10 pages of interview questions and attend the interview confidently. As you have Practical SEO knowledge.
And you don’t have to make your resume, Rather your website will be your Resume.
In this article, we learn how to crack SEO jobs in India. By practising the 5 step formula. Reading the article is not the solution, but implementing it and practising it will benefit you.
If you are stuck anywhere, feel free to mail me or WhatsApp me. You can join our WhatsApp Community also by filling out the form.
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